The Facebook Campaign aimed at educating people about the phenomenon of trafficking in human beings (THB) was implemented within Work Package no 4, of the European Project in question, between June – December 2019.
The main purpose of this campaign was to educate individuals (users of social media networks) on the trafficking chain implications, in order to develop the right legal and moral attitudes that can lead eventually to a decrease of the demand and of the supply chain.
Between June and December 2019, the advertisements that ran during the campaign were viewed 656,056 times, by a total number of unique persons of 267,352, from the 5 countries (Romania, Bulgaria, Germany, Greece, Italy)
D4.2. Evaluation report Facebook campaign